What are

Deepfakes?

Deepfakes defined

Deepfakes are non-consensually AI-generated voices, images or videos that are created to produce sexual imagery, commit fraud, or spread misinformation.

A growing threat

Rapid AI improvement has made deepfake creation fast, cheap and easy.

Between 2022 and 2023, deepfake sexual content increased by over 400%, and deepfake fraud increased by 3000%.

Time to act

The only effective way to stop deepfakes is for governments to ban them at every stage of production and distribution.

This must place legal accountability on the companies that provide deepfake technology, the creators of deepfake content, and everyone in between. 

SIGN THE OPEN LETTER

Join hundreds of public figures, experts, and citizens calling for a ban on deepfakes

Our Policies

1. Make deepfakes a crime

The creation and dissemination of deepfakes must be a crime.

2. Hold developers accountable

Model developers must be held liable for negligence.

3. Hold deployers accountable

All providers of deepfakes must be held liable for negligence.

Progress

In the UK, a cross-party coalition has publicly endorsed and supports ControlAI's campaign to ban deepfakes, with measures across the supply chain.

Share your story

If you have been affected by deepfakes, share your story with us to help prevent your experience from happening to anyone else.

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